12. Business card print design guides

  • MP JR
  • July 29, 2020
  • Blog
  • Comments Off on 12. Business card print design guides

These Business card print design guide helps to identify the print and design issues.

1. Explains why shouldn’t use Photoshop’s default black color in printing.

use of black color on business card

We recommend the use of C=60, Y=40, M=40, K=100 on the black colors. With any other combination of process, colors may not get the true black color you are expecting every time.

Don’t use the Photoshop default black color to print the dark solid black. It will print flat or muddy black.

On the black text, use C=0,Y=0, M=0, K=100.

2. How do you initially set up the business card from Photoshop?

The most important business card print design guide is the initial setting of business cards. If you are in Photoshop, be sure to start out by setting your document by 3.625″ x 2.125 or 3.75″x2.25 size. You need to find out the exact size from your print shop of choices. Then set your file resolution to 300 dpi.

Note. You need to set the file resolution at the beginning of the file creation, not afterward. If you just change the resolution afterward likely it will remain to look blurry when you print the business card.

3. Our business card print design guide explains the importance of using the backside of cards.

use of backside on business cards

Be sure to use the backside of business cards to further promote your business.

On the 3.5×2 business cards, you have 7 sq.in. on the front and 7 more sq.in space on the backside of the card, a total of 14 sq.in. marketing ad space. That’s similar to a quarter page ad in a magazine that costs about $300.

On the backside of business cards, you can add marketing messages, product example pictures, promotional coupons, discounts, pictures, location map, QR code, sequential numbering, or any message that can convey your potential customers to come and visit your store followed by your website promotions.

Make sure your message is concise and effective. If you are not sure how to go about marketing with your business card you can consult with us or another graphic designer who understands marketing with cards.

4. How to make the correct blue color

Avoid -reflex-blue-color

One of the business card print design guide is to make sure your blue color on the business card prints matches closely to your expectation.

The computer’s default blue color never seems to print the correct color value. Either prints blue-purplish reflex blue or the blue color looks muddy.

To avoid all the mishaps in printing, change your color mode settings to CMYK, and then set your color values to 70/30/0/0 on your CYMK setting. This blue is a medium blue. Adjust the K value to darken the blue tone as desired.  This setting should take out any purple tint in the blue.

5. Why business card templates are not for every business

Most online template background images are too busy and unprofessional in fact really difficult to use on any serious business operation. First, you will find most of the online designing tools can not import images properly without having a white edge around the logo image. You can work around the problem with .png files but this can lead you to more understanding of graphics.

Second, online printing places may offer thousands of pretty picture templates but gives little or no space to add pertinent information to the card.

6. Why is the CMYK better than spot color printing

business card print and design

In our view, full-color printing beats the spot color printing hands down. Full-color printing method delivers much quicker results compare to traditional Spot-color printing. For cost of one set of Spot-color printing, you could have ordered 2-3 sets of cards in most of the print places online today. More, the business card file setup on the full-color printing is much simpler to deal with than the spot color printing. Unless you know a graphic designer with knowledge in the spot printing process, you need to get help from the print shop.

7. How to tell the image resolution quality by just looking on the computer monitor?

With our business card print design guide you can predetermine how the business card will look before sends off to the print shop.

You can pre-determine the resolution quality by simply increase your monitor to 3-400% mangification and then analyze your image. That’s how likely to print when you print out. If the image looks clean and sharp then you are good to print. If looks blurry then you need to replace the image or enhance the image quality if all possible. 

Analyze the text quality first. In most cases, they should look sharp at 3-400% view. Don’t compromise on the text quality at any time.

Analyze the images next. If your image breaksup badly then you need to replace the image for sure. If not sure you need to print out the image to determine the resolution quality.

8. How to cut the business cards

We recommend not to cut the business cards yourself. No matter how much you try with a cutter of some sort it will not look professional. The only real way to cut the business card is with a business slitter which requires a proper page setup.

9. Why shouldn’t create the business cards online

business card print and design

Creating your own business cards online can be a frustrating experience for many people. Many of the low price template-based printing places online ignore business card print design guides set by respectful print shops.

There are plenty of business cards online sites where you can create your own business cards online (DIY) for a fraction of the cost. Every one of them claims they can get you the cards for under $10. Then the question comes next, is this business card good enough for my business? Is this card thick enough? Can I can place my own logo? Can I add my own graphic? What about my own photo image? Do I have time to mess with another business card designing interface can’t seem to understand? How do I place my logo that I got it from my web designer?

The answer is “Yes” you can do all of those things, but it’s “Not, that simple.” Here is why?

  • Background template. Most online custom business card design tool is dictated by fancy background leaves you with very little room to write on the card. They sold you with a background template that you somehow need to work around the design issues.
  • Logo. Just ask yourself, what is is more import to you, a logo of your business on the card or the fancy background that dominates half the card. Do you want a very small logo on the card or a logo that properly represent your business brand you are trying to achieve? In many cases, just type in your business name on the card and call it a day. Is that how you want to present your business?
  • Add other Graphics or photo image. How can you place the photo image over the background image without having a white background of the photo image? In most cases, you can’t  place another image over the background. You will need graphic professional’s help who understands how these business cards online designing tool works.
  • Card Thickness. Many business cards online sites offer 10pt 12pt papers. That’s far below the today’s industry standard of 14pt or 16pt papers. Basically, you are getting a low-grade paper printed from a digital printer which is considered as a low-quality printing by many print professionals. If you want the standard cards you need to pay extra along with the professional graphic designing fee.

10. How to avoid Avery template paper to business cards.

Simply, don’t use Avery’s business card template papers to print your business card unless this is your last option. In today’s standard, these look very unprofessional no matter how you do it. Instead of handing out a bad card, just tell the truth by saying to your potential customer, you don’t have a business card to hand out today then ask them an email later time. This way your potential customer can’t judge you by the cover.

Here is why you should not use Avery’s business card template paper to print.

  1. Avery’s paper uses only 60-80lb card stock paper. Today’s standard starts at 110 lb paper.
  2. You should not print the cards with more than 20-30% coverage area. It will soak the paper with an ink.
  3. You can’t print cards with the bleed.
  4. Most laser printers at the office are simply not good enough quality.
  5. You have to deal with the perforated edges afterward on the card.
  6. Your ink and the printer maintenance during the printing can cost you the time and money.
  7. A box of Avery business card costs around $20

Professionally printed cards have much better chance of getting recognized and respected than the printed card at home office.

11. Who has the best business card templates online?

Comes to template or Premade business card designs, Canva and Zazzle have the best template card designs online. Each of the card templates is designed by quality graphic designers who have a very good understanding of their market. The Canva.com and Zazzle.com also have some of the best online card layout tools available by providing intuitive design tools for all computer user levels. Although prices are a little higher than Vista.com we believe you will be happier with Canva and Zazzle’s template cards any given day.

As we have noted in the previous post, most templates online can not add your logo file to the layout all that well. Unless you are using the white background template, it’s almost impossible to add your logo and making them seamless on the template card layout using the online layout tools.

12. Why use our business card print design guide?

  1. Avoids reprints
  2. Saves you the money and time
  3. Looks more professional
  4. Avoids guesswork

For more information please visit our Production Checkoff List